Buy Now / Pay Later Catalog Shoppers are short on available capital, but have an abundance of desire to buy. They purchase from lower end merchandise catalogs offering credit and/or installment payment terms. These Consumers hunt for merchandisers that enable them to maximize their limited cash flow to buy now with little or no money at time of purchase. Many do not have credit cards, and rely on catalog extended credit to defer payments.
Marketers of sub-prime and moderate credit cards, Catalog cards, RX Discount Cards, Insurance, Magazine Subscriptions, and other payment term driven offers should have great success marketing to the consumers on this file.
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